info@m80consulting.com Working with companies nationwide
2027 Playbook Book by December 1
What To Expect With M80

A Partner That Finds the Problem and Fixes It.

What it actually means to work with M80 Consulting: how we find the right problems, build and execute the right solutions, what we expect from each other, and how we measure progress.

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Our Philosophy

More activity won't fix the wrong plan.

Diagnose first. We find what's actually broken before we recommend anything.

Fix in order. Each step builds on the last, so every dollar works harder.

Tell the truth. If it isn't a marketing problem, we'll say so.

How We Work

Diagnose First. Recommend Second.

What working with M80 looks like, from the first conversation to a system that keeps improving.

01
45 minutes · Free

Strategy Session

A working session on what marketing should accomplish for your business and where it's falling short. No pitch deck. We'll ask:

  • What is marketing supposed to accomplish for your business, and where is it falling short?
  • What happens today when someone expresses interest in your business?
  • Where do you think you're losing the most opportunities?
A team in a working session around a table
02
Find the real problem

Diagnose

We review your marketing, sales process, systems and data to find the real problem and what it's costing you. "Marketing isn't working" is a symptom, not a diagnosis.

  • The full path from first interaction to closed deal, mapped
  • Where people drop off: unclear offers, weak pages, slow follow-up, a messy handoff to sales
  • On a retainer, a written diagnosis and a 90-day action plan in your first 30 days
Reviewing email and sales systems on a laptop
03
A clear recommendation

Recommend

A clear recommendation: which engagement fits, what it includes, and what it should produce. If we're not the right fit, we'll say so.

  • Priorities fixed in order of impact, not all at once
  • Scope, involvement and investment spelled out before work starts
  • A straight answer when the problem isn't a marketing problem
Hands marking up printed work on a table
04
Hands-on

Build & Improve

We implement alongside your team, review performance and keep optimizing. Strategy, CRM, automation and campaigns are built by the people who designed them.

  • Implementation alongside your team, not a handoff
  • Team training, so the system gets used
  • Regular performance reviews and ongoing improvements
Two people building and reviewing a system on screen
What the Partnership Looks Like

Three Questions, in Order.

How we set priorities. Every engagement works through these questions in sequence, so each step builds on the last.

01 · Plan

Build the Right Foundation

Are we targeting the right market, saying the right things, and investing in the right strategy?

We research your market, audience and competitors, then define where you should compete, what you should say, and where your budget should go.

Outcome: a clear marketing plan your whole team can execute.

02 · Convert

Turn Attention Into Opportunity

Is our marketing actually turning attention into leads, opportunities and customers?

We trace the full path from first interaction to closed deal, find where people drop off, and fix the leaks in order of impact.

Outcome: more of the attention you already have becomes revenue.

03 · Grow

Scale With Confidence

Do we have the systems, channels, automation and leadership to scale what works?

The right channels, a CRM your team actually uses, automation that follows up every time, and reporting that shows what's producing revenue.

Outcome: momentum that builds on itself.

Working rhythm

How Involved We Get Is Your Call

You're not buying more deliverables at each level. You're choosing how much of M80's responsibility, access and involvement you want.

Our roleBest whenMeetings
AdvisorYour team can execute and needs directionEvery two weeks
Strategic PartnerYou want us building strategy and campaigns with youWeekly
Embedded PartnerYou need senior marketing leadership in the businessWeekly, plus working sessions

Ongoing engagements include monthly performance reviews and quarterly strategy. Exact rhythm is set in your recommendation.

Expectations, Both Ways

What You Can Expect. What We'll Need.

Good engagements are a partnership. Here's what each side brings.

From M80

What You Can Expect From Us

  • A diagnosis before any recommendation
  • Senior attention, not a rotating cast of junior account managers
  • We build what we recommend, alongside your team
  • Training, so your team can run what we build
  • Reporting tied to leads, pipeline and revenue
  • The truth about fit, even when the answer isn't M80
From you

What We'll Need From You

  • Time with leadership at kickoff to set goals and priorities
  • Access to your current marketing and sales data
  • A few customer or sales-team conversations, where possible
  • Someone on your team who owns selling
  • Leadership that wants to fix the process, not just add activity
  • Openness to honest findings, and follow-through on agreed actions
What Success Looks Like

Measured in Revenue, Not Activity.

We judge success by leads, pipeline, conversion and sales, not posts, clicks and impressions.

Before we build, we show you where opportunities are falling through the cracks today. After, we track what changed, so progress is something you can see instead of something you're told.

What we track, depending on the engagement
Lead response time
Follow-up rate
Lead-to-customer conversion
Pipeline visibility
Qualified lead growth
Sales velocity
Revenue tied back to marketing
Cost to acquire a customer
Hours of manual work saved
What we won't promise: viral growth or guaranteed results. Outcomes depend on your market, your team and follow-through on both sides. What we do commit to is delivering what we agree to, on time, and telling you plainly what's working and what isn't.
Ready to start?

Start Your Diagnosis

Answer a few questions about your problem, impact, readiness, infrastructure and complexity. It's the first step toward a free strategy session.

Start Your Diagnosis
Still exploring?

Explore Our Solutions

See the three ways clients start with M80, who each one is for, and what you receive.

Explore Our Solutions