Our Work | M80 Consulting

Featured Work

Case Studies.

The challenge, M80's role and what changed. Open any case study for the full story.

01Aviation & Travel

Frontier Airlines

Turning Marketing Data Into Better Business Decisions

The challenge: Fragmented reporting made it hard to evaluate media coverage, social performance and brand sentiment, so important insights were getting missed.
Our role: Marketing Analytics, Custom Scoring & Executive Reporting
Highlights: A custom scoring method to evaluate and prioritize earned media and social content
A centralized reporting dashboard built around leadership's decisions
The result: A consistent, reliable framework leadership uses to evaluate marketing performance and inform strategy.

02B2B Technology & HR Software

Paycom

Turning Social Media Into a Lead Generation Channel

The challenge: Social activity wasn't producing business impact. It needed to reach purchasing decision-makers and move engaged audiences past impressions.
Our role: Digital Strategy, Social Media Marketing & Lead Generation
Highlights: A social-to-sales funnel that turns engaged users into qualified leads
Automated workflows that move prospects through the pipeline to sales
The result: Social media established as a lead generation channel, with stronger engagement and improved lead conversion.

03Health, Wellness & Consumer Brands

Whole30

Transforming Influencer Marketing Into a Measurable Growth Strategy

The challenge: Influencer partnerships were mostly paid placements, with no system to manage campaigns, measure conversions or reward sustained results.
Our role: Influencer Strategy, Marketing Operations & Performance Tracking
Highlights: A trackable referral-link system attributing traffic, conversions and sales
A performance-based rewards structure tied to revenue
The result: A scalable influencer program with clear accountability, measurable conversions and incentives aligned with revenue.

Previous Work

Brands M80 has worked with: Famous Dave's, Great Wolf Lodge, Frontier Airlines, GolfTec, Marquette University, Visit Aurora Colorado, Kodiak Cakes, SRAM, University of Notre Dame, Whole30, Peterbilt, The Orchard, Plexus, Paycom, Jacks, GLG and Ultimate Home Services

Business Challenges We Address

Sound Familiar?

These are the problems our work is built around. Each one points to a starting place.

"We get leads, but follow-up is a mess." Revenue Systems "Nobody really uses our CRM." Revenue Systems "Our campaigns just aren't hitting anymore." Brand-Led Growth "Sales says the leads are bad." Brand-Led Growth "We don't have a real plan for 2027." 2027 Playbook "Marketing looks busy, but I can't tell what we're getting from it." Start a diagnosis

Scope of M80's Involvement

How Involved We Get.

Every engagement sets M80's role up front, from advising your team to working inside the business.

Level 01

Advisor + Builder

Direction for a team that can execute, plus the core systems built for you. Typically your first real marketing and sales system.

Level 02

Strategic Partner

We build strategy, campaigns and systems with you, with weekly working time and more moving parts.

Level 03

Embedded Partner

Senior marketing leadership inside the business: continuous ownership, team and vendor oversight, and executive reporting.

Have a similar challenge?

Discuss a Potential Engagement

Start with the diagnosis. It takes you through problem, impact, readiness, infrastructure and complexity so the first conversation goes straight to what matters.

Start Your Diagnosis

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See What To Expect

How M80 works with clients, what we expect from each other, and how we measure progress.

What To Expect

Results That Show Up in the Pipeline.